• When Tradition Meets Disruption

    Purdy’s Chocolatier started as a single chocolate shop in downtown Vancouver, it’s first store opening in 1907. Since then, this family run business has survived depressions, world wars, and has steadily grown along with the retail industry in Canada. But, how does this traditional family run business keep pace with the connected & demanding modern consumer? In this session, Nicole Leinback Reyhle will sit down with Chief Connoisseur Karen Flavelle to discuss Purdy’s resilience and model for continued success. Nicole Leinbach Reyhle, Founder, RetailMinded.com Karen Flavelle, CEO, Purdys Chocolatier
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