• Retail Reinvention

    Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself -from the design to the merchandise – with the goal of bringing to light a new theme, trend or issue. This provakative retail concept is the brainchild of 4th generation entrepreneur Rachel Schectman. STORY has drawn rave reviews from industry experts, and is widely regarded as one of the most original... more
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