Moving Beyond the Speed of Your Customer
Armed with mobile as her anywhere assistant today’s consumer is research obsessed and will choose brands that deliver personalized offerings tailored to her specific needs. Her expectations are simple: seamless, frictionless experiences wherever & whenever she chooses to shop.
Retailers must harness their unique assets - their brand, stores, assortments and data to be differentiated and discoverable everywhere consumers are. In this session, Eric Morris from Google Canada will review strategies and best practices so even the most traditional retailers can take a quantum leap ahead of the pace of their consumers.
Eric Morris, Director, Retail, Google Canada... more