• Leveraging Mobile Location Analytics to Create a Dynamic, Personalized In-Store Experience

    Ecommerce today knows where a customer came from, how long they stay, what they buy and where they go next — and react to this dynamic data in real time. Brick-and-mortar venues can level the playing field by leveraging mobile location analytics to create a dynamic, personalized in-store experience and use predictive analytics to align staffing with key traffic cycles to better serve their shoppers. During this talk, Ben Reynolds, Vice President of Business Development for retail marketing technology company STRATACACHE, will explain how retailers can curate in-store content and message customers in real time based on in-store behavior. And,... more
  • Share