• How a Digital Connection Can Unlock Customer Data

    With 45% of Canadian consumers expecting personalized rewards and offers in exchange for sharing personal information, it’s clear that brands need to deliver value to obtain the data they need for a successful engagement strategy. In this session, Eagle Eye shares insights from its Shifting Loyalties in Canada study, discussing how data can be used to engage with customers in a meaningful way, and why a digital connection is fundamental in achieving customer loyalty. Anthony Stevenson, International New Business Director, Eagle Eye
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