• Decoding Quebec Consumers

    When expanding across Canada, even the most successful retailers ultimately end up asking themselves the same question. How can we translate our brand experience to identify with the unique qualities of Quebec Consumers? Language is only part of the issue, cultural differences, different tastes, preferences and expectations are all part of the complex Quebec equation. In this session, Christian Bourque, Executive Vice-President of Leger will discuss how to crack the quebec code. Christian will provide insights on how to appeal to the Quebec consumer, and turn a retailer’s fries into Poutine.
    Christian Bourque, Executive Vice President and Senior Partner, Leger
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